Category Archives: Fashion

#Powerof10 HTC’s new flagship

HTC’s new flagship: sculpted to perfection


Power of 10: HTC’s engineering excellence delivers obsessive craftsmanship, unparalleled performance and imaging leadership


HTC has today unveiled what it has been working on behind closed doors for the last 12

months, with the launch of its latest smartphone. With customer feedback an integral part of the development process, combined with an obsessive attention to detail, the HTC 10 delivers everything that you would want from a flagship device.


Playing to the Power of 10 symbolizing greatness and independence but also that the whole is greater than the sum of its parts this newest addition to the HTC phone family combines a world class camera with gold standard audio, bold new metal unibody design and unparalleled performance.


Designed to Perfection

Inspired by light and sculpted to perfection, the HTC 10 employs a new approach to design where bold contours are carved out of solid metal. Capturing the light beautifully, the chamfered edges boast a slimmer, more slender look with its full glass front merging seamlessly into the metal body.


Passionate about the small details, it’s not just the materials that come under scrutiny when we create a new handset. With the HTC 10, our design teams worked tirelessly to build a phone where the power button has been beautifully crafted, where the speakers deliver a sleeker look and better sound quality and where the fingerprint sensor recognizes your finger from almost any angle.

It is also important that we got the build absolutely right. Mercilessly engineered to handle everyday knocks, bumps and scratches, the HTC 10 was subjected to over 168 hours of extreme temperature tests, ranging from a freezing 20’C to a scorching 60’C, plus over 10,000 drop, bend, scratch and corrosion tests.


Worldclass camera!

With HTC 10 we’ve delivered what we believe to be the best smartphone camera available on the market today. With the world’s first optically stabilized, larger aperture f/1.8 lenses on both the front and rear cameras, new larger sensors, 12 million of our new generation UltraPixels (1.55um per pixel), faster laser autofocus powering the main camera and a wide angle lens and screen flash on the front UltraSelfieTM camera, this smartphone delivers brilliantly sharp, low light and highresolution photos whether behind or in front of the lens.


With the camera designed to launch in as little as 0.6 seconds, and a 2nd generation laser autofocus that gives you focused shots faster, it’s quick enough to even work in burst mode. All the settings are also conveniently located at your fingertips with Pro Mode still offering advanced options for more experienced photographers, including RAW format functionality.

Boasting a DxOMark score of 88, this is one of the highest camera quality scores of any smartphone to date and is the result of tens of thousands of hours spent fine tuning each element to deliver worldclass photos and videos.


Best in sight, best in sound

But it’s not just the imaging that puts this smartphone at the top of its game the

HTC 10 combines vivid 4K video with the world’s first stereo 24bit HiRes audio recording, capturing 256 times more detail than standard recordings, across twice the frequency range and enabling you to bring to life your recorded content as if you were actually there in person.

Built for audiophiles, the HTC 10 is certified for HiRes audio and has been designed to make music sound the way that the artist intended. A headphone amp that delivers two times the power of a conventional headphone amp, the ability to upscale from 16bit to 24bit audio and high performance digital to analogue conversion combine beautifully to produce ten times lower distortion than other devices on the market, delivering an all round audio performance that cannot be beaten. Everyone hears things differently, which is why the HTC 10’s allnew

Personal Audio Profile system enhances your audio experience even further. By creating a unique profile that is tuned to your individual hearing, it dynamically adjusts specific sound frequencies to each ear, allowing you to hear music the way that the artist intended.


Reengineered HTC BoomSound™ HiFi edition speakers feature the same separated

tweeter and woofer design as leading acoustic systems and combine with a dedicated amplifier on each speaker, adding to the experience and delivering sound clarity unprecedented on a smartphone.


Great audio deserves great earphones so we have made sure that our flagship phone comes with the best HiRes audio certified inbox earphones yet. Featuring an 8μm thin aerospace polymer diaphragm and 70% oversized drivers, the listener is treated to richer sound and twice the frequency range, enabling you to enjoy the best audio experience right from the get go.


Performance at its Best

Whilst the HTC 10 nails it on the hardware, we have also delivered what we believe to be best in class software by focusing on getting the fundamentals right. With apps that launch twice as fast and that perform to the highest standard and a next generation quad HD display that is 30% more colourful, creating a true cinematic feel, and that is 50% more responsive to touch than its predecessor, even the smallest and fastest of finger movements track perfectly.


This attention to detail doesn’t stop there! With security high on people’s agendas, we have created a fingerprint scanner, which unlocks in a lightning fast 0.2 seconds and which has been algorithmically designed to recognise you faster and more accurately over time.

Engineered from the inside out to last longer, the HTC 10 boasts the latest Qualcomm Snapdragon processor with enhanced 4G LTE. Each device also comes with Boost+ which is designed to make your phone faster, to consume less power and to provide effective security and applications management features. This includes smart boost, which automatically optimises your memory, a game battery booster, which uses less battery during gameplay, and a new PowerBotics system, which auto detects and shuts down apps that use excessive power, improving battery life by 30% and delivering up to two days charge.

Not only does Boost+ optimize performance, making it easier to launch apps, but its App Lock function also adds a new layer of security by enabling you to lock any app you choose, whilst App Manager provides an instant fix for when an app isn’t behaving.

The HTC 10 also includes the latest inbox quick charge 3.0 Rapid Charger with improved thermal

management, so the battery can be charged by up to 50% in just 30 minutes – ideal for people who find their phone running low on juice before the end of the working day.


Controlled by You!

By reducing the number of duplicative and preloaded apps and bloatware, and integrating the best of both HTC and Google, we have created a more streamlined phone that enables you to decide what you want on your handset.

With HTC’s specially created new Freestyle Layout, you no longer have an onscreen

grid that dictates the layout. Instead you can get creative by dragging icons, stickers and widgets anywhere you like. Layer them, group them, link stickers to apps or get rid of screen icons altogether, the choice is yours.

The latest version of HTC Themes also provides you with access to thousands of professional looking themes that each come with their own icons, backgrounds and sounds so you can customize your phone based on your own personal style.


Accessories and availability

To further streamline your experience, the HTC 10 offers an allnew Ice View case with a semitransparent and highly versatile single frontcover case. So when that next call or message comes in, or when you need to skip a track, or snap that perfect shot, you can do it without even opening your smartphone’s case. It’s simplicity, without sacrificing protection.

The HTC 10 will come in two variants with different Qualcomm Snapdragon processors to cater for different market needs. They will both offer the same design, audio, camera and display, with a similar software experience and battery life.

The HTC 10 comes in four stunning color combinations: Carbon Grey, Glacier Silver, Topaz Gold and Camellia Red.


Own a piece of art courtesy of Lyle & Scott


South Africa celebrates Lyle & Scott’s 140th Anniversary

allowing you to own a piece of history



To commemorate 140 years of heritage, artists, fans of the brand and fashion enthusiasts commissioned by Lyle & Scott have created original masterpieces for the 140 series.

You can view them all at

Viewers can bid on the artwork all of which have a reserve of R200.

Each winning bidder will receive an invite to attend the gala as part of the celebrations.

The 140 artworks will take pride of place in Gallery MOMO  on 9th of October 2014.

Each artist will receive full profit from their artwork and the artworks that get the 3 highest bids get R5000, R3000 and R2000 respectively.

DDB will also offer two six month paid internships to student participants.

The 140 collection by Lyle & Scott launches this summer to celebrate Lyle & Scott’s anniversary and Scottish heritage.


Spring 2014 Fashion Show For Umhlanga – Help Tafta Out – uShaka Marine World helps out a Chameleon


The Spring 2014 Fashion Show Is Almost Here


SAM Store is bringing you a Fashion Show

Venue: Umhlanga Centre

Date: 4th September

Time: 6h30pm

There will be fasion and food and drinks and Shannon Hope will be performing.


TAFTA Needs Your Help 

Have you bought a brick yet?

The TAFTA Buy-A-Brick Programme is aimed at involving ndividuals  in helping us provide more sheltered accommodation and care for older people.

We’ve produced booklets containing 20 symbolic paper bricks that cost R10 each and schools are encouraging pupils to sell the bricks.

The TAFTA staff and residents have given the phrase, “Charity begins at home” a whole new meaning. They’ve also taken up the challenge to sell as many booklets as possible.

Homes are competing against each other, and staff are competing against each other to win the title of most books sold. Friends and supporters, will you join in the ‘Brick’ campaign? If your answer is YES, please contact the income development and PR dept on

031 332 3721 or email

The campaign runs until June 2015.



uShaka Marine World helps out a young Flap-necked Chameleon

themba (640x479)

During the first week of June 2014, a young Flap-necked Chameleon barely 5cm in length was brought to uShaka Marine World’s Dangerous Creatures after being found on the roadside in Umhlanga Rocks.

The little one was so severely dehydrated that both his eyes were sunken, his skin was black and his movements were limited.  It was thought that his condition was possibly a result of in-adverse poisoning and not roadside trauma.  He began rehydration treatment immediately and was left in a quiet corner to rest and allow his organs to respond to the administering of fluids.

On the second day when he was still alive he was started on a course of antibiotics and left alone to rest for most of the day.  By the fourth day when he started moving (albeit slowly) and showed signs of fighting for survival he was named Themba (which means hope) and offered crickets.

Chameleons don’t generally respond well to human care but little Themba proved the exception and ate the two crickets offered to him twice daily.  Slowly over the next two months his skin colour changed, he started moving around more steadily and his right eye healed completely.

Chameleons conical eyes have fused eyelids leaving just a pinhole through which to see. They revolve independently allowing a 360o arc of vision.  Once they have a target in sight both eyes swing round to focus providing a stereoscopic depth perception for an accurate strike.

Chameleons can shoot out their tongues further than their own body length at a speed of three hundredths of a second.

Themba now spends his days in a specially designed movable exhibit outside rehab enjoying the sun and fresh air.   He is still being hand fed in the mornings as he is unable to focus on prey without two good eyes.  It is hoped that within the next month his left eye will fully recover enabling his release into a protected area in KZN.

Flap-neck Chameleons are found in tropical Africa southwards to KwaZulu Natal and although they are not considered endangered but are a highly threatened group.  Their greatest threats are humans through habitat destruction and chemical poisoning of their natural prey  which consists mostly of grasshoppers and beetles.

Less than 2 % of all Flap neck chameleons survive to adulthood – let’s do what we can to increase this number as they play a vital role in the natural web of life.

  • Brake for chameleons crossing roads
  • Limit the use of chemical sprays in your gardens
  • Don’t pick up chameleons unless you are sure they are in trouble

For more info – go to

This edition by Fred Felton

twitter @fredfelton