‘’Successful collaborations are all about sharing passions and pooling talents to produce something truly exciting.’’ This is according to Simba Senior Brand Manager Zibuyile Mdlalose and provided the motivation for popular South African snack brand Simba, to partner with METRO FM and sponsor the best collaboration category at the upcoming METRO FM Music Awards.
Now in their 14th year, the annual METRO FM Music Awards serve to recognise and celebrate greatness in the local music industry, with a range of categories acknowledging all contributions.
Nominees in this year’s best collaboration category include: DJ Clock featuring Beatenberg Pluto; KO featuring Kid X Caracara; AKA featuring KO Run Jozi; AKA featuring Burna Boy, Da Les & JR All Eyes on Me and HHP featuring Harisson Crump, Asheru, Omarso Amazing.
‘’We are proud to keep company with the calibre of nominees recognised at this year’s METRO FM Music Awards. It’s all about celebrating home-grown influences and achievements – from music to snacks – they all add flavour to our community and occasions, making up the rich South African culture we enjoy,’’ continued Zibuyile.
The ongoing success of the METRO FM Music Awards, which has become a significant highlight event on the local music calendar,provided Simba the impetus to partner with METRO FM – an iconic South African brand in its own right.
Simba takes its inspiration from the brand’s long and rich legacy as a social and family sharing brand entrenched in their Mapha philosophy, which promotes the joy found in sharing moments. Simba has their own successful collaborations that they are equally proud of, the latest being the partnership with another South African legend to introduce Simba All Gold Tomato Sauce flavoured potato chips.
Embodying local flavours and tastes by combining the flavoursome balanced sweet and sour taste of All Gold Tomato Sauce flavour with the delicious Simba quality that fans have come to expect, creates an ideal sharing snack to enhance family fun times and delivers an authentic South African taste experience.
Uniting bold iconic flavours are fast becoming a Simba tradition. The latest offering follows on the heels of other popular flavour collaborations including; Simba Nandos Peri-Peri flavoured potato chips, Simba Mrs HS Balls Chutney flavoured potato chips as well as Simba Steers Monkey Gland Sauce flavoured potato chips. Moreover Simba also has their own winning flavour collaborations such as Salt & Vinegar and Cheese & Onion to provide a comprehensive range of snacking treats.
The greatest moments are for sharing and to celebrate Simba’s own collaboration with METRO FM check out the Simba Mapha competition that is currently running on the METRO FM Facebook page. Mapha, which is at the heart of the Simba brand, taps into the joy of sharing and encouraging others to give or share treats and snacks in a fun environment. Enter now by in-boxing your Mapha moment, together with your full details to METRO FM and stand a chance of winning Simba Hampers and METRO FM Music Awards tickets. The best Mapha story wins. Listen to The Great Escape on METRO FM (Thursday and Friday) as Amon and Siphokazi could be calling you live on air!